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Program for SEPM 2013

Date: 21 November 2013
Time: 8.00 – 22.00
Place: Tycho Brahe Planetarium


8.00 - 9.00 Registration


9.00 - 9.20 Welcome by Schilling and moderator
At this year's Scandinavian Executive Publishing Meeting we will focus on publishing 2.0, where you are heading and where the industry is heading and how. We will take a look at new challenges and trends and the new opportunities it will bring with inspiration from across the world and other industries.


Kenneth Jes Juliussen, CEO, Schilling A/S

Tim Frank Andersen, Partner and Chairman, In2media -


9.20 - 10.50 Where are we heading in the transformation of publishing

Love of literature and good stories is the driver behind Dotbooks that was founded in 2010 in Munich, Germany, by Beate Kuckertz. The idea was to establish a publishing house built on the traditional core virtues of publishing but in an updated organisation liberated from some of the publishing functions that in 2010 seemed to be a burden to the industry. Dotbooks are currently publishing 15-20 books a month with a staff of six – and the company is thriving. Beate Kuckertz’ colleague, Sarah Mirschinka, will tell us how the future looks for Dotbooks.


From a completely different world comes Nathan Hull, Digital Development Director of Penguin. Penguin is huge and has been around in the conventional world of publishing for ages. Is it possible at all for an old company with all its built-in analogue paper habits to transform to the digital age and make a success of it? Well, at least Penguin is giving it a shot with Nathan in the driver’s seat – come and hear where he is heading.


Nathan HullDigital Product Development Director, Penguin

Sarah MirschinkaSales and Marketing Director, dotbooks GmbH


All you can eat…

Watching TV has undergone a revolution in recent years – from a concept where broadcasters would decide what you could see and when you could it see it to today’s services that offer instant access to entertainment chosen by the individual to be seen whenever it suits him or her. So now we’re all streaming House of Cards, Mad Men, How I Met your Mother, Californication, Breaking Bad, etc. etc. But how and why did it happen so fast?


But obviously it does not end with TV – books are next in line and Mofibo will serve us all we can eat on a subscription basis that looks a bit like for example Netflix. What are their thoughts and go-to-market strategy? What do they think are the preconditions to their success? Is it basically the same as with Spotify, Netflix, WIMP, Magine or are books very different? Morten Strunge will let us know for sure and he will discuss the similarities and differences.


Morten StrungeFounder, Mofibo


10.50 - 11.20 Pause


11.20 - 12.00 Panel discussion: Does “all you can eat” set a limit to all you can earn?
We will discuss the similarities and differences in the streaming and subscription models of TV, magazines, music – and now books. Streaming and subscription services provide unlimited access to content. Theoretically, there is a limit to how much money you can make from a particular content. But is that really the case? Casper Bengtson, MD of Universal Music in Denmark, has many years of experience with streaming and subscription services in the music industry and he is ready to share his experience with us. What did these services mean to his business? What did he think about when he made such deals – both in terms of his own company and in terms of the artists and their content that he had to protect?

Together with Casper Bengtson, Morten Strunge, Nathan Hull and Sarah Mirschinka, we will discuss the opportunities and the effects that streaming and subscription services have on the media and publishing business. Where are we heading? What can we expect next? The panel will be moderated by Tim Frank Andersen.



Casper Bengtson, Managing Director, Universal Music Denmark

Morten StrungeFounder, Mofibo 

Nathan HullDigital Product Development Director, Penguin

Sarah MirschinkaSales and Marketing Director, dotbooks GmbH

12.00 - 13.00 Lunch break


13.00 - 14.00 Branding the basics
It is no secret that food is on top of everybody’s mind these days. Any newspaper or magazine is
publishing articles and supplements about food and restaurants, and cookery books seem to be an endless source of inspiration to home chefs, housewives and husbands. Can publishers also create brand value around their names, imprints, and publishing lines with the same effect? What if a publisher could get the same hype as top-class restaurants like The Fat Duck? Or if a part of the portfolio could be branded with the same effect as Waitrose or Whole Foods?


Well, we don’t know the answer but we are sure that you will be inspired by gastronomic entrepreneur Claus Meyer, who is behind the world-famous restaurant Noma, the food school in La Paz, Bolivia, the concept of Nordic Food, and a series of high-quality food produce and restaurants. Claus will tell us about how Meyers managed to grow into a strong high-level brand in the food industry.


Claus Meyer, gastronomic entrepreneur and mindset challenger


14.00 - 14.30 It's about having a single and direct relationship with customers

Digitisation has paved the way for personalised solutions in many areas. CDs and albums are replaced by personal playlists. TV programs are available through the internet when it suits the individual user. You can publish your own book digitally or on paper. Production batches are getting smaller and smaller, approaching single units. But if there is one area where digitisation will really have an impact it is in education. We know that personalised teaching creates far better results than mass teaching. The question is how to manage and compile the various teaching components in ways that suit the individual student. One company that really knows about this is New York-based Knewton. Knewton has enhanced teaching for some of the largest educational publishers in the world through personalised solutions on their own platform.

Charlie Harrington, Director of Business Development at Knewton, will tell us about the company's philosophy behind personalised teaching. Charlie will also take us through concrete solutions to demonstrate how personalised teaching can be dealt with.


Charlie HarringtonDirector of Business Development, Knewton


14.30 - 15.00 Coffee break


15.00 - 16.00 That’s not publishing… or is it?

If you define publishing in a very traditional way, some of the companies you are going to meet at the end of the conference may not be publishers. But if we define publishing as everything – and we mean everything – that is going on between the content creator and the reader these companies are definitely in the centre of publishing where it is all happening.


Karsten Pers, Co-founder, and Abelone Glahn, Co-founder,

Joe HyrkinChief Executive Officer, Issuu

Bianka ReinhardtHead of International Business, Books on Demand GmbH


16.20 - 17.00 "We want to create a business model that blows up our current business model"

Sounds like a clichĂ©, doesn't it? Nevertheless, this is what Paul J LeBlanc is constantly trying to do in his attempt to reinvent higher education on-line. Ranked among the 50 most innovative companies by Fast Company, Southern New Hampshire University is attracting students like never before as a result of Paul and his team’s innovative approach to education.


Dr Paul J. LeBlancPresident, Southern New Hampshire University (SNHU)


17.00 - 17.15 Summary and conclusion

17.30 - 18.00 Arranged transport from Tycho Brahe Planetarium to the restaurant - The Standard

18.00 - 22.00 Evening Dinner


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