How publishers stay competitive in digital publishing
Which value are publishers planning to offer authors in a digital industry?
And what are authors really looking for?
How do publishers need to change if they still want to be relevant to authors?
Do authors still feel the need for a publisher in a digital industry?
In order to find out if there is a match, Schilling, conducted a series of interviews with publishing executives and authors during first half of 2012. The white paper was published at this year's TOC in Frankfurt and discussed by a panel of two authors and two publishers who all have strong opinions on the issues.
Find out what authors want from publishers and what publishers think they should provide in order for both to succeed.
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